Better than a price reduction - a client will probably not be too happy if you suggest a price reduction - try explaining the benefits of staging their property instead. And it's cheaper than reducing the price!
«Home staging presents sellers the ability to have a fantastic price advantage in competitive markets! As a seller, one of your goals should be to help prospective buyers see why it would be an excellent way to invest their hard earned money. The saying "Sometimes you have to spend money to make money" can certainly be applied to home staging. In reality the amount you invest hiring a professional home stager will certainly justify pricing your home at or above local housing market value.»Realtor Automn Coxe from www.relocatingheroes.com
I chose Sveta for her experience and professionalism. I trust her to provide best service and advice to my clients - she is an added value to me and my clients are very happy with the results. Recently, with her help, I sold a house in under 2 weeks time and for $6,000 more than the asking price. I will be recommending Sveta to all my clients who might benefit from Home Staging.
Mario Di Sano, RE/MAX Alliance Inc.
USA Today, 10/27/06, states the following statistics on the benefits of staging : "With 3.75 million homes on the market — a 7.3-month supply — sellers must work harder these days to attract buyers... And that's where home staging comes in...Does it work? When Coldwell Banker Residential Brokerage in Los Altos, Calif., looked at nearly 2,800 properties in eight U.S. cities in 2004, they found that the staged homes, on average, sold in half the time that the non-staged homes did. The sellers with staged homes ended up with 6.3% more than their asking price, on average, while sellers with non-staged homes sold for 1.6% more than the asking price."
In Canada, the benefits of staging are demonstrated by a recent (2005)
House Staging Poll
for Royal LePage and conducted by Maritz Research, "illustrates that 54 per cent of Canadians think that $2,000 or more is the appropriate amount to spend in preparing a house for sale, with a surprising 25 per cent willing to pay over $5,000. The poll also shows that 75 per cent of Canadians would classify the style of their house as “current” or “somewhat current.” These findings are counter to house staging specialists, who maintain that although the majority of homes in Canada are in need of updating prior to sale, a significant difference can be made with as little as $1,500."
We have started to record our own success stories in the Montreal market to demonstrate the real, tangible benefits to the realtor as well as the seller. Please read our
Success Stories
page to get all the details and references!
As you can see, the benefits of staging are obvious, but you are probably asking at this point: How much will it cost? And who'll pay for the staging?
The cost varies with each property and it's condition. As a rule of thumb, a staging of the property could cost between 0,5% and 1% of the property's price. But even a small investment (500,00$ to 1 000,00$) will pay off many times over. The first consultation of anywhere between 1 and 4 hours will allow us to provide a list of recommendations and priorities to the client who will then decide on the budget and the things to be done, either on his/her own or with the stager.
Usually, a home seller pays for the staging services. Properly explained, most of them welcome the idea and will be grateful to you for helping them increase the value of their property. But, if you wish to use staging as an added value to your clients (or within a competitive situation), we provide gift certificates, which you can use for your clients.
To get all the details on the benefits of staging and how we can help you, please
contact us
bu using the form or by phone at 514-482-9776.
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