« Staging to sell » is a proven concept
« Staging to sell » idea originated in California (yes, of course!) more than 25 years ago and in 2007, 91% of realtors in the USA recommended staging to their clients (according to 2007 www.HomeGain.com survey). It's a merchandizing technique to make your property stand out from the crowd. This makes a lot of sense, particularly in a slow market, as each property needs to look its best to increase the owner's chances to sell it quickly and for the most money possible. In a hot market, it allows the vendor to possibly entertain several offers and select the best one.
You can read some general
statistics
on home staging (or house fluffing, as it's sometimes called)and you'll see why the «staging to sell» techniques are used more and more often by home owners and realtors.
Don't miss a feature article about Home Staging and one of our projects on May 23, 2009 in a new decoration magazine - Montreal HOME, availabale with the Gazette or in stores.
Recently I was interviewed by the Montreal Gazette on my Staging to sell professional training program. You can read the article from
The Gazette, October 29, 2008.
We are collecting our own Staging to sell success stories from Montreal and surrounding areas. Please visit our
Success stories
page which we update on a regular basis.
Home staging is becoming so mainstream that one of our partners, www.duproprio.com, has produced six video capsules, interviewing me about Home Staging (in French) and demonstrating several actual staging projects. If you want to practice your French, please
CLICK HERE to view the Video page.
We have selected just a few articles and links to useful sites which will give you additional information on the benefits of staging your property and, as you will see, the Home Staging has become a very popular topic in all medias.
The biggest sale by owner site in Canada,www.duproprio.com,
www.duproprio.com
has started to offer Home Staging services to their clients through their partnership with Home Staging Montreal.
HGTV has several shows a week dedicated to home renovating, decorating and, specifically,
Staging to sell
your property.
News articles are abundant and new ones are coming out every day, all declaring the undeniable benefits of staging
your property and the necessity of doing it.
I publish a bilingual HS-EXPRESS ezine, the need to read newsletter on Home Staging and Interior Redesign. If you'd like more information on it and how to sign up for it (no obligation and asolutely F.R.E.E), please visit the page dedicated to the
HS-EXPRESS subscription.
We have noticed an incredible increase in awareness and interest in Home Staging on the part of local home sellers as well as realtors. People are really excited about the concept and understand
the benefits os Home Staging.
You can read about the Canadian Home Staging scene and other articles, for example:
my blog in French.
The list goes on...Just google Home Staging and you'll be getting tons of information..As you can see, « staging to sell » is a HOT topic in real estate and for a good reason - IT WORKS!
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